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What Business History Tells Us about the Future of Globalisation


Geoffrey Jones


 

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Date: 17th June, 2017

Venue: Visitors’ Centre, CSMVS Museum, M G Road, Fort, Mumbai 400 001

Timing: 6.00 pm

 

About the Speaker

Geoffrey Jones is the Isidor Straus Professor of Business History at the Harvard Business School. Educated at Cambridge University in Britain, he taught at the London School of Economics before moving to Harvard. He has published extensively on the history of global business and its impact on society. His recent books include Renewing Unilever (2005), Beauty Imagined: A History of the Global Beauty Industry (2010) and Profits and Sustainability: A History of Green Entrepreneurship. He is the author of over forty Harvard Business School cases, and is the editor of the quarterly journal Business History Review.

 

Synopsis of the talk

This lecture discusses what research on the history of global business can teach us about the future path of globalisation. Business historians have shown that today’s global world was not new. There was a first wave of globalisation in the nineteenth century. Firms were central actors. However, some of their actions also resulted in the policy reaction which drove de-globalisation for much of the twentieth century. Professor Jones discussed what can be learned from this history for the future.

 

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